Destination Feelgood

Flowtrack is an established travel agency specialised in sports travel. They were facing the challenge to grow their direct business and bring clarity in their offering. We created a new brand positioning that resonated the sports vibe, without a competitive connotation. Flowtrack is a brand that offers discoveries, that inspires to delight life and sparkles positive energy. The new strategy also delivered a unified brand architecture for Flowtrack’s offering.

The visual identity takes you off the beaten tracks and the new brand invitation to “Destination Feelgood” gives fresh energy to this ambitious and gifted company.

Flowtrack - brand strategy, vision & visual identity
Flowtrack - brand strategy, vision & visual identity
“A sobering and confronting, but well-guided thought process yielded a wonderful result. It’s a great feeling to bring out a clear, solid story.”Christophe Leleux, Managing Partner.