Port of Antwerp

Position toward innovation

As one of of the world’s leading ports, The Port of Antwerp was studying various ways to integrate the idea of ‘innovation’ more into its structure and activities. In order the help the organisation to effectively communicate their view on innovation to internal and external audiences, we helped develop a new positioning for The Port of Antwerp.

We designed a new perspective to look at the past, present and future innovation projects, and liberated them from the burden of semantics that often come with innovation.

The outcome reignited pride within the port authority and offered a messaging platform to streamline marketing & communication initiatives about how the Port of Antwerp continually helps to improve the world.

Port of Antwerp - brand strategy