Your talent support

Solid is a specialised outsourcing firm, that doubled its human capital in the past 3 years. With ambitious plans for further growth, its management realised the need for a clear brand vision and strategy to gain long term competitive advantage over its competitors.

We helped Solid to shape and define their unique position and strengts in the outsourcing market. In close collaboration we translated our findings in a sharp brand manifesto that invites employees, consultants and clients to sustain the talent economy in a solid way. Solid’s unique and committed way of looking at talent development on the long term, resulted in a new tagline: “Your talent support.”

To support the introduction of the new vision, we created a variety of communication tools, a brand book and brand movie.

“Thanks to Mad about you we (re)-discovered our brand identity. The Solid story was never so clear and appealing as it is now!”Christophe Thomas, CEO