Telenet

Always a pleasure


Telenet is a company in constant transformation, resulting among others in a stronger focus on connected entertainment and in mergers & acquisitions. As part of the integration of BASE Company in the Telenet organization, we were asked in summer 2016 to rewrite Telenet’s Corporate Story, combining technology innovation with a warm human and societal touch.

After analysing available brand research we conducted a series of interviews with a broad variety of old and new employees, C-level members and the Board of Directors. We shaped the new foundations for a more humanised Telenet corporate brand and helped them to touch their purpose.
A new corporate tagline captured the essence of both the new company strategy and the impact on the lives of its customers, employees and partners.

The Telenet Corporate Story. Always a pleasure
“As part of the merger of Base Company and Telenet, it was key for us to build a new corporate story that reflects the values and aspirations of both organizations, but -most of all – that defines a new, common corporate vision for the future.The experience and expertise of the Mad about you team was instrumental in achieving this challenging goal within a limited timeframe. The new corporate story offers Telenet a great framework to drive internal branding initiatives, to build corporate stakeholder communications and to set-up new corporate affairs projects.”Ann Caluwaerts, SVP Corporate Affairs and Wholesale, Telenet.

“Thanks for helping us to get our Telenet Corporate Story crisp & clear. Always a pleasure!”Marco Van Riel, ‎Director Internal Branding