Focus on people

‘You are the future’is the slogan of the external purpose campaign. By focusing on people interacting with their environment, the purpose is given a true face, positioning the group as a partner in progress. The campaign was launched on social media towards a wide group of stakeholders. The external campaign was concluded with a client event in Antwerp, where the ambitions towards sustainability were demonstrated in an exposition.

Internally, the spotlight is also on people, more specifically on the employees of the Benelux plants working for CBR , ENCI , Inter-Beton, Mebin and Sagrex. A large internal employer branding campaign was rolled out across all sites with the slogan “You are essential,” recognizing all employees who help achieve the group’s ambitious goals. A side effect of this campaign? An increased sense of pride and engagement to work for the company. Therefore, the key images and messages will also be used for employer branding purposes.