Greensea is a shipping company specialising in overseas transportation of refrigerated goods. The team at Greensea asked mad about you to scrutinise their brand identity and improve it where possible. Their current tagline ‘moving fish forward’ no longer conveyed the right message and visually the logo was often misread.

Greensea transports cargoes directly from point A to point B, anywhere in the world, giving its customers a competitive advantage with longer product shelf life. They are tough guys at Greensea, who spend months at sea transshipping fish from fishing boats and then taking them safely to outlets in e.g. Africa.

After an impressive tour of their refrigerated vessels and an animated workshop, the foundations of the brand were laid down. All this resulted in a clear brand story, a new tagline ‘Carefree Shipping’ and a matching visual identity. The new logo, colour palette and graphics exude strength, flexibility and solidity. Moreover, by integrating the tagline into the logo, the audience immediately understands what Greensea does.

Mad about you took care of the full implementation of the new identity and developed Greensea’s new website as a business card for all their stakeholders.


Mad about you has been a boutique agency specialising in purpose, identity and culture for 10 years. The team has already developed employer brand platforms for SD Worx international, Degroof Petercam, PostNL, Cheops and Napoleon Games, among others. It also worked on identity, purpose and leadership projects for Teamleader, Telenet, Federgon and Wolters Kluwer.