Adessa is a highly specialized company in digital HR services. When the company was acquired by SD Worx, Adessa trusted our team to take up the challenge to create a new Employer Brand and new core values that would unite the diverse cultures and backgrounds of the companies.
We conducted a broad series of interviews with a pan-European selection of employees and collected strong supporting insights via a companywide survey. Together with the management team we then crafted the unique elements and characteristics to crystallize the Adessa Employer Brand Story.
Diverse cultures, one unique greeting.
The Employer Brand Story is further brought to life by a strong Brand & campaign platform. We created a unique hand sign/greeting to unite all the current employees from different backgrounds, and to highlight the unique culture of the merged company. The ‘Adessa greeting’ highlights the differentiating people-oriented attitude in a market that is driven by technology.
