Times change, our commitment lasts.

CBR is a Belgian company, specialized in cement products. Along with Belgian companies InterBeton and Sagrex, CBR is part of the international Heidelberg Cement Group. After a few years of silence, the 90th anniversary of CBR was the perfect opportunity to show some exposure via a brand awareness campaign. This campaign was intended to reinforce relationships towards clients & stakeholders and to strengthen CBR’s competitive position in the Belgian playing field.

The main message of the campaign is clear: CBR can rely on a strong heritage and is driven by strong future ambitions: they are here to stay, committed to offer the best quality, service and support. This message was brought across via a variety of tools & channels. On site swanks and displays were combined with stickers on the familiar CBR trucks and with online visibility. Furthermore, we partnered up with Kanaal Z / Canal Z and De Tijd / L’Echo to engage with external stakeholders via a long term content strategy.