We never switch off. Always On.
As a leading company in performance testing and IT security, Computest was facing the challenge to maintain its unique company culture and at the same time prepare for further growth. Founded and grown by friends who are passionate about technology, the company has grown fast over a short period of time. The question was: how can we preserve our culture and translate it into a matching identity?
To detect what makes this company so unique, we dived into the organization and conducted interviews with employees. We discovered a company with high levels of autonomy, full of passionate, eager people who just love to ‘work hard play hard’. In close collaboration with the brand team, we then defined the foundations of the Computest brand story and helped them to reframe their brand architecture and portfolio strategy.
Rebranding into a verbal brand
The new tagline ‘always on’ was accompanied by a new brand identity. To highlight the unique, playful and smart company culture, we developed a verbal brand for Computest. Slogans with a twist, combined with strong colors and a unique typography result in a clear and outstanding visual identity for the company.
“You did an excellent job. It was also nice to see you three working together as a team. Happy we’ve chosen you for this very important exercise. This is a big step forward for Computest.”
Clemens Riedl, Partner