Energizing the company with a new vision & mission
As one of the leading energy providers in Belgium, essent.be was struggling to define its relevance in an environment that is prone to change. The absence of a clear vision and mission withheld the employees to give a voice to their commitment and to express their pride for the company.
By applying a refreshing inside-out approach, we grasped the company’s true DNA. We wrote a clear manifesto that captured the vision and mission of the company on the ever-evolving energy market.
Driven by the belief that “energy belongs to us all”, the new mission & vision are boosting pride amidst employees and bringing awareness and inspiration towards customers and other stakeholders.
“Bij essent.be zijn we zo enthousiast dat we te veel verhalen willen vertellen. Mad about you hielp ons om naar de kern van ons verhaal te gaan. Hun aanpak – met zachte hand als het kan en streng als het moet – werkte echt voor ons!”
Barbara Janssens, Corporate Communication Director