Welcome to destination feelgood
Flowtrack is an established travel agency that brings positive energy through sports-related, active holidays. In order to grow their business, they needed to develop a unique identity and bring clarity into their cluttered offering. At that point, they were working with different, sports related sub-brands to communicate with different audiences.
Let’s go off the beaten track
We created a new brand positioning, a unified brand architecture and a new visual identity. Flowtrack is no longer ‘the sports travel agency’ but has transformed into one strong brand that sparkles positive energy. The new identity and tagline ‘destination feelgood’ appeal to all the different target groups, from surfing teens to biking dads and skiing families.
The result of the rebranding is stunning. Thanks to a spotless implementation of the identity, a strong go to market strategy and a great offering, the company has marked a 30% sales growth per year for the past 3 years and counting.
“A sobering and confronting, but well-guided thought process yielded a wonderful result. It’s a great feeling to bring out a clear, solid story.”
Christophe Leleux, Managing Partner