Large delivery? Count on Kees!

Extra@Home is the division of PostNL that takes care of large deliveries, such as furniture, kitchen appliances and e-bikes.
To gain brand awareness amongst retailers, mad about you was asked to develop a BTB campaign, introducing the services of Extra@Home in Belgium in an original way.
Under the umbrella ‘Klaar is Kees / Patrick ets prêt’ we created a personality named Kees (Patrick pour les francophones), a top dude who puts everything at work to satisfy both the retailers and the consumers.
In order to deliver our message to retailers in Belgium, we produced a mix of short films with real Extra@Home customers and spread them via social media and a dedicated landing page. These films were combined with a direct mailing.

This campaign reached 436.000 views, leading to 3.424 landing page visits and brought PostNL 10 new professional clients in one month.