United to nourish better.

Sodiaal is one of the leading global dairy companies, being first in France and top 5 in the world. To strengthen its leadership and support its global growth ambitions into new foreign markets, Sodiaal realized the corporate brand needed a solid and authentic positioning.

While having strong consumer brands in its portfolio, the corporate brand lacked brand awareness to support international recognition. The corporate positioning had to express its strengths as a cooperative, its unique DNA and its ambitions.

We helped the corporate team to define and finetune their corporate positioning, story and signature. Pushing the team forward by crystallizing 3 key brand pillars, we brought to life its new vision and ambitions.

A compelling brand movie translated the new strategy into an emotional experience and made the story visible, tangible and shareable for all of its internal and external audiences.

“The whole team stands 100% behind your superb idea of ‘Here’s to life’. The French ‘joie de vivre’, the positivity and the ‘Human to Human’ philosophy exactly reflect what we were looking for.”

Hélène Vogel-Baschet, Global Communication & Insights Manager