Your talent support.

Solid is a specialized outsourcing firm, that doubled its human capital in 3 years. With ambitious plans for further growth, its management realized the need for a clear brand vision and strategy to gain long term competitive advantage over its competitors.

We helped Solid to shape and define their unique position and strengths in the outsourcing market. In close collaboration we translated our findings in a sharp brand manifesto that invites employees, consultants and clients to sustain the talent economy in a solid way. Solid’s unique and committed way of looking at talent development on the long term, resulted in a new tagline: “Your talent support.”

To support the introduction of the new vision, we then refreshed the brand and implemented the new identity into a new website. For the celebration of Solid’s 10th anniversary, we created a brand movie and a brand booklet that was handed out to employees and clients.

“Thanks to Mad about you we (re)-discovered our brand identity. The Solid story was never so clear and appealing as it is now!”

Christophe Thomas, CEO