International brand campaign.

After the rebranding and positioning we did for Spring, we were asked to develop an brand awareness campaign to boost the brand in the professional markets, mainly SME’s in the e-commerce business.

The campaign focused on the end-user instead of the Spring customers, to inspire them with how Spring actually helps them make better business. Because in the end, it’s all about the smile on their faces.

The campaign ran in 6 countries and post-ad research showed 8.000 relevant people went to the campaign website, where they stayed for an above average time of 2 minutes. Most importantly, the campaign helped to increase the brand awareness and brought in 50 new, international customers.

Spring - Global awareness campaign for rebranding & positioning