An engaging employer brand promise for Toreon
Toreon is one of the few companies in Belgium with a full focus on cybersecurity.In everything they do, they have one common goal: to help organizations achieve their business objectives with targeted cybersecurity solutions. We had the privilege of partnering with Toreon to develop their employer brand and core values, bringing clarity to what the company stands for and supporting their growth in the cybersecurity market.
Through in-depth interviews and group sessions, we gained valuable insights that led to a clear employer brand promise: maximum impact, maximum growth. As an organization committed to making the digital world safer, Toreon ensures that every role contributes to a positive impact. Employees experience the satisfaction of delivering tangible results and real value while growing alongside the company.
Meet the ‘Fearless’ optimists
To bring this employer brand promise to life, we focused on one of the new company values in the development of the creative concept: ‘fearless’ refers to the safe environment Toreon offers: a place where you can be yourself, share ideas and take initiatives. Mad about you then realized a photoshoot with Toreon employees to capture images for the employer brand campaign, showcasing the pride, confidence, and positive energy that come with being part of the team.