Every person heals in a different way

cTreatment is a medical treatment that improves recovery through customized local body cooling. The company behind cTreatment, Waegener, approached mad about you to help them create a distinctive identity and brand story that appeals to the medical world as wel as patients who use cTreatment as part of their recovery program.

During our brand workshop, the Waegener team displayed a clear focus on the person behind the injury and the importance of a personalized recovery program. This resulted in a brand story about dignity, vitality and, ultimately, well-being. Accordingly, in the design of the identity, you’ll find people at the heart of the brand.

Besides the identity guidelines, mad about you also elaborated the brand architecture, designed the company website and supporting sales material.